![]() This type of tracking is also harder to implement in Europe, which has stricter privacy rules than the US. those that are most likely to shop online. For one, receipt data may be biased to a particular demographic or age group – i.e. The data doesn't come without its challenges. ![]() At the same time, brick and mortar stores are also increasingly sending digital receipts. This type of data sharing should increase, since online shopping is expected to grow. That's because emailed receipts are usually itemized, giving investors greater detail into what people are buying. Investors are already using anonymous data gleaned from credit card statements, but the rise of online shopping, and the digital receipts we get in our email, is a boon. One of the big sources in this category is receipts. ![]() In turn, those free apps may sell the data that we produce. Ibotta is a well-known grocery app that enables users to earn cash back at more than 750 brick-and-mortar and online stores, including Ace Hardware to Amazon. That goes for the apps that organize our emails, send us coupons and help process refunds. ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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